OUR GOAL
At Refined Reflections, our goal is to help you create and establish the vision and business that’s in alignment with your truest *Internal Cores. What is your vision? What are you trying to attain? Is a business right for you and if so, what are your goals and do you have a business name? How do you create a proper web-presence and brand? What software do you need and how can you operate more efficiently? How can you keep costs down? If any of these questions need answers, we will provide you with the proper direction to see your vision come to life and flourish! We utilize a free 20-minute fact finding call to ensure our services are a mutually beneficial fit for us and our clients. We see how the big picture and details interconnect, bringing the pieces of the puzzle together to form a complete view of your current status and where you need to be in-order to attain your professional goals. Let us help you today!
BRANDING
One of the most effective ways to grow your business is to create a professional and memorable brand. When you think of branding everyday companies come to mind, such as McDonalds, Sony, and Apple to name a few. These companies understand the value of branding and market their products and services in a way that customers will remember and patronize their organizations. Having a memorable company name, logo, and web-presence is of great value and necessary in today’s e-commerce world. We partner with other companies and professionals to assist you at every turn. Below, you will find a few branding examples of our company partner's work. If you want to establish your business as a leader in your niche, we will help you to make a lasting impression on your market through positive training and experienced guidance. Additionally, our web commercials and logo intro/outros can be found on our Visual Media Page.
Here are some branding statistics:
Forbes:
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64% of consumers say that sharing values help them create a trusted relationship with a brand.
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64% of consumers make a purchase after viewing a branded social video.
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Color improves brand recognition by up to 80 percent.
Consumer Thermometer:
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64% of women and 68% of men have felt an emotional connection with a brand.
HubSpot:
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64% of consumers would like to see video content from brands they support.
BRANDING
Business Name Creation
It is important to have a business name that can be used across various social media platforms. Many business names have already been taken- and you should want to be able to utilize your business as a domain name and also on social media. Furthermore, you do not want to confuse your customers- or subject yourself to trademark infringements that can result in legal action. There are companies that will charge you significant costs to develop a professional business name and can easily exceed $1,000 dollars or more for a name alone. We collaborate with our clients to provide a modern name in alignment with your goals and aspirations at a practical price point. Some restrictions may apply. This service is designed to help you choose the right name for your brand and not to file or create trademarks, service marks, or copyrights for your business. We look forward to helping you bring your dreams to fruition.
BRANDING
WEB DESIGN & WEB-PRESENCE
In order to effectively do business in the new world, every company needs a professional web-presence. If you are new to websites, understanding the intricacies of web features and design can be a daunting task! Developing the right web-presence choices for your small to medium sized business can make the difference between small engagement or enormous success. Your web-presence is reflected in how your business appears throughout the internet, which usually includes websites, social media, images, content and assets to name a few. We help you understand what your options are and how you can optimize with the right website and web-presence. Our Visual Services incorporates aspects of your web-presence.
No two companies- or visions are alike and we want to help point you in the right direction. We can provide you with concepts and ideas that will make sense for the goals you are trying to accomplish. Our clients save time and money when we help identify the best course of action for the organization. We utilize partners that can also help assist with specific needs, like SEO and website creation. We can walk you through creating your own website and on a limited basis, we will occasionally accept various projects to fully create websites for our clients. We created our own website and have over 15 years of website consulting and development skills. Below are examples of full website projects with included logo intro/outros and a commercial embedded within the websites.
Here are some website statistics:
Forbes:
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By 2021, mobile e-commerce will account for 54 percent of all online sales.
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38% of users will stop interacting with a website if the layout is unattractive.
Securities and Exchange Commission:
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The highest-selling domain name recorded was Cars.com, which sold for an eye-popping $872 million.
Singapore Data Company:
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About 1/3 or these .com domain names are unused. They are likely owned by someone who wants to sell them to prospective buyers.
Statista:
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Retail e-commerce sales are expected to grow to $4.9 trillion by the end of 2021
Adweek:
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73% of mobile Internet users will switch out of a site if it’s poorly designed
Google:
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52% of mobile Internet users are less likely to engage with a company and brand if the mobile experience is bad.
FUNNEL WORK FLOWS
As we collaborate and understand the needs of your business, we can assist you with co-creating a funnel work flow, which highlights your client/customer workflow from onboarding to completion. Your funnel work flow will help you to identify which CRM, or software your company may need to focus upon. Some workflows are simple and others are complicated and the complexity of your workflow can determine how costly your operations may become. During our sessions we provide answers, suggestions, and research based upon your business needs. If additional research- or funnel creation is needed outside of our sessions, we can provide offline services subject to our regular session costs. When the customer requests offline research, or the creation of any features/services that are required offline, we will send the client an invoice for those services. When necessary, we can also create an individual all-inclusive one price package catered to the specific needs of our clients.
SMALL BUSINESS CRM & SOFTWARE
CRM's are known as, Customer Relationship Software. Salesforce stated, “A Customer Relationship Management (CRM) system helps manage customer data. It supports sales management, delivers actionable insights, integrates with social media and facilitates team communication. Cloud-based CRM systems offer complete mobility and access to an ecosystem of bespoke apps.”
A CRM can be used for many purposes, such as managing your customer contact information, keeping up with your sales pipeline, communicating with your customers, analyzing data, or file sharing. Some perspective or current small to medium sized business owners may not use a CRM- or could be utilizing outdated processes for managing their operations, or customers. We will assist you in identifying which CRM, or other small business software may help your organization to streamline services, feasibly reduce costs, and increase efficiency.
MAINTAINING LOW COST EXPENDITURES
In today’s world, the cost of doing business has never been better and the technology and services that are available to the average business owners are far beyond the capabilities in time past. Unfortunately, if a new business owner doesn’t have a good understanding of what their business may need and how to go about obtaining those needs in a cost-effective way, he or she can become financially overwhelmed with hidden costs, fees, and services that he or she were not aware of before pursuing entrepreneurial endeavors. We help you to get a handle on expenses and provide you with options that can help keep your operating costs manageable. For example, if you don’t have the funds to pay a marketer to develop new daily social media posts, but you do have some extra time on your hands, there are applications that will help you create stunning posts without a lot of time or investment. Having an understanding of what applications to use and how they can benefit you is invaluable when you don’t know where to start. This is an area which we give you a leg up against the deep pockets of larger competitors! We can help advance your small business, increase efficiency, and assist you in operating your business as if you manage a large team of experienced professionals!